DATA BLOCKCHAIN

Merging Big Data, Artificial Intelligence and Blockchain Technology to Bring Critical Information to the World


DataBlockChain.io’s objective is to provide a comprehensive solution that serves as both an upgrade to the demand and supply side of the data industry, and solves two key market flaws: disparate data sources and lack of transactional transparency, both in utilization and payment, to data owners.

Today, an individual, entity or brand looking to acquire a specific data set will have to spend extensive time and resources locating sources that meet its target audience, negotiating costs, and establish privacy standards for the transferring of the data. This leads to a decrease in quality and a duplication of data records. These three (3) challenges not only make it extremely cost prohibitive to identify and acquire the multiple datasets required to build the exact data that is needed, but for small and medium sized businesses (SMB), it creates a barrier to enter the data marketplace.

Attempting to generate revenue today from existing datasets brings its own unique set of challenges. The first main challenge is the time and money it takes to create data cards and collateral for the data owner to monetize. At the same time, they need to identify the right organization or marketplace offering the widest reach and one which represents the highest demand for their data. The second major challenge is integrity and accountability. Data owners do not trust outside organizations to properly store, manage and monetize their data. The last major concern surrounds the security of the storage environment. Data abuse and lack of transparency in the revenue share business model are underlying fears that will ultimately prevent a list owner from making his/her unique data set available for purchase.

DataBlockChain.io aims to remove layers of ineficiency, provide an open and transparent audit into data use and payment, as well as maximize profits for both the data owner and data purchaser.

PROBLEM

One of the biggest challenges businesses face today is customer acquisition and retention. The key to both acquiring new customers and retaining your current customers is possessing the critical data that can help you market to those prospects with the highest propensity to use your products and services and further help identify the needs of your current customers ensuring their long-term loyalty. The data industry today is both complicated and highly fragmented offering a confusing number of choices to businesses desperately in need of this critical information. The existing data marketing ecosystem of data / list owners, managers and brokers is ineficient and often ineffective costing businesses unnecessary time and money.

Global advertising revenue for 2017 was $591 billion with $209 billion of it dedicated to digital advertising. Data is the backbone of digital advertising/marketing. Yet effective data sources have become even rarer as the need for data becomes more essential. The high demand for big data sources that provide quality and complete data has skyrocketed in today’s digital age.

USE CASES

The use cases for DataBlockChain.io are diverse, but the most common include:

Data for Digital/Online Marketing
Data for Analytical Modeling
Data for Media Buying
Data for Direct Marketing
Data for CRM/Customer Retention
Data for Customer Acquisition
Data for Enhancement of Existing Data
Data for Risk Management
Data for Health Insurance Companies
Data for Background Checks
Data for People finder
Data for Real-Time Leads
ABOUT MEDIA DIRECT

Established in 2008, Media Direct, Inc. is a leader in the digital data industry. Product lines include Email and Digital Marketing, Consumer/Business Data Analytics, Direct Mailing Data, Data Enhancements and Hygiene, and Data Modeling and Analytics. Media Direct, Inc. has a talented team of developers that build in-house proprietary solutions for Data Analytics and Mobile+Web Application Development. Media Direct, Inc. provides data and marketing services to a large portfolio of Fortune 100 Brands and Leading Agencies such as Verizon, AT&T, Wells Fargo, Nissan, Chrysler, Harte Hanks, Ford, Chevy, Lifetime Networks, and Walgreens. Media Direct, Inc.’s core areas of expertise include: Automotive, Consumer Package Goods, Travel, Financial, and Political.

SMART INDEXING ENGINE

DataBlockChain.io utilizes an open source Smart Indexing Engine (SIE) to index all data sources and assign confidence scores on the sources. The SIE constantly checks and reevaluates the sources updating the scores.

The SIE uses predictive analytics to create an appropriate score. The AI in the SIE quantifies each of the discrete values to build an evolving quantitative analysis. Through sample population validation, a qualitative component is built to accompany the quantitative analysis. The SIE periodically runs performance evaluations and uses past performance modifiers to learn and adjust the score.

The scoring algorithm takes into account the speed of the data source, the age of the data, the amount of data available, the quality of the data based on source metrics, the attributes available, coherence with other data sources and validation of a sample population.

BLOCKCHAIN INTEGRATION

DataBlockChain.io utilizes the Ethereum Blockchain and Smart Contracts for all transactions and payments. Blockchain is a secure transaction ledger database that is shared across a distributed network of computers. Blockchain uses state-of-the-art cryptography to keep transactions secure. The ledger stores immutable records and cannot be hacked. The Blockchain adds trust across transactions.

The Ethereum Blockchain empowers DataBlockChain.io to make complex payment contracts to diverse data sources. DataBlockChain.io supports Smart Contracts for transactions, payments and auditing. It allows existing data sources to have full faith in the transactions and payments. Transactional history includes data sources used, records obtained from each source, and payments made to these data sources. Every Transaction can be Audited. The Blockchain protocol keeps these transactions transparent, immutable, and verifiable.

DBC WALLET

The current process for using utility tokens is very complex and not user friendly, thereby limiting potential usage.

The user will require multiple wallets and a technical understanding of Exchanges , Ethereum, Wallets, and Token Exchange. The process is complex and involved. The steps include:

Creating an Ether wallet that has access to the main Ethereum network. (This is a complex process that involves many steps and an understanding of Private and Public Keys)
Use an exchange to purchase Ether which is stored in the exchange wallet. (Some exchanges allow Fiat to Ether purchase but others require you purchase BTC separately and then convert the BTC to ETH)
Transfer the Ether from the exchange wallet to the user wallet. (Needs an understanding of wallet addresses and exchange fees)
Find the Token Sale for DBCCoin and transfer ETH using a Smart Contract to exchange for DBCCoin. (Requires an understanding of Smart Contracts, Gas, Wei, and Transaction Hashes)
Use DBCCoin for purchases by sending DBCCoin to a transaction address.
TOKEN

DBCCoin is an ERC-20 Token (with ERC-677 functionality) that is implemented on the Ethereum blockchain. DataBlockChain.io utilizes Smart Contracts written in Solidity for transactions, auditing and payments. The DBCCoin tokens will be used for transactions on DataBlockChain.io and be used to remunerate Data Providers. The DBCCoin token will also function as an essential marketing tool for DataBlockChain.io as it will serve as the basis for the Rewards Program as well as incentivizing partners through a Promotion Program. These functionalities will be fully supported in the Smart Contract using Solidity.

ROADMAP

Q4 2017

DataBlockChain.io Founded

Q1 2018

UI Alpha, With Access To Media Direct Data

Data Source Acquisition Phase I

Q2 2018

MVP* Demo Release

Smart Indexing Engine Development

Data Source Acquisition Phase II

Q3 2018

DBCcoin Wallet Development

Onboard Data Source Partners Phase I

Q4 2018

DBCOracles And Smart Contract Integration

UI Beta

Q1 2019

Full System Beta Test

Onboard Data Source Partners Phase II

Q2 2019

Live Release

Q3 2019

DBCcoin Rewards Program

Airdrop Promotion to Appsbar Users

TEAM

Scott Hirsch

Jesse Brown

Sunny Rajpal

Dennis John

Adam Mittelberg

Brad Mitchell

Peter Surprenant, Ph.D.

Joshua Hirsch

Dr. Kate Webster, Ph.D.

More Information Click Link Bellow:

Website: https://www.dbc.io/

Whitepaper: https://www.datablockchain.io/pdf/whitepaper.pdf

Telegram: https://t.me/DBCIO

Facebook: https://www.facebook.com/datablockchain/

Twitter: https://twitter.com/DBC_IO

Bitcointalk Profile: https://bitcointalk.org/index.php?action=profile;u=1957113