Sabtu, 13 Juni 2020

BrandTokens

Tokenize Your Brand, Reward your Customers

About

Brand Tokens is an all in one platform to manage all your brand token needs. Issue your own blockchain-based loyalty ERC20 token. List it on our exchange.
Easily integrate tokens into your services.Reward your clients with tokens and give them perks in exchange.
BRND Token, the main token of the Brand Tokens ecosystem, is a Token as a Service (TaaS. Businesses can create their own unique token (xB) on the Brand Tokens network. With their own unique token, businesses can reward their customers easily without changing their brand image.
We are helping users to get more fun, better deals, and a new way of providing valuable feedback to brands. Token data aggregation enables new ways of content exploration and distribution, making recommendations from friends more valuable and trustworthy.

Problem

Traditional loyalty and reward programs are at a crossroads as a result of an inability to adapt and meet demands from customers. Users sign up for loyalty programs with the expectation of increasing earning capabilities, transparent terms, and ease of redemption, but are often faced with complicated processes to earn rewards and find it even more difficult to spend them. Instead of earning loyal customers, these loyalty reward programs are causing companies losses in revenue and customers. Some of the major problems include the following:
Cash-back rewards delays
Cashback rewards are easy, but some companies still make it complicated. Cashback rewards are in the form of rebates, and most cards require that the holder logs into the issuing bank’s website to redeem as cashback on their statement. There are times when the options involve mailing the check, and this takes more delays. Only a few banks permit for automatic redemption.
Functional restrictions
A number of loyalty programs have certain limits. Only certain locations are available at certain times. Thus, consumers have to ensure they have sufficient points to redeem their points. Such rewards cannot be replaced for something else, so either the consumer redeems or overlooks the points. Consumers have to first consider whether they get value or need to wait.
No favourable infrastructure
Organizations favour more extended redemption periods, adherence to terms such as the purchase of specific items to improve their sales. This scenario shows that there is a disconnection between the needs of the consumers and those of the organization. Part of the problem is because of the lack of favourable infrastructure to issue, track, and make the system more efficient for both organizations and consumers.
Other issues include the following:
  • account inactivity – due to a deferred prize, users lose interest and engagement. This makes their loyalty account become inactive.
  • low redemption rates – unclaimed rewards are accounted for as liabilities on company balance sheets.
  • no transparency – clients have no insight into the total supply of points in circulations, etc.
  • high transaction and system management costs – it often costs high to create and maintain the loyalty program.
  • incompatible systems – it is tough to integrate two systems into one.
  • high customer acquisition costs – businesses tend to spend more on customer acquisition.
  • no liquidity – points can’t be exchanged for anything else other than prize.

Solution

Research has further shown that giving customers more autonomy and options in terms of the structure of loyalty, flexibility on when to redeem, relevant Infrastructure, automated redemption, fast Channels, and cash-like Token Rewards will help to tackle the market problem. With the help of blockchain technology, the needed solution can be provided. Brand Tokens is building tools that enable organizations and companies to issue and manage their own branded tokens.
Unlike other existing loyalty programs, we are offering a high level of flexibility, automation redemption, and monetary value rewards. Our solution is one-of-a-kind as we are the first to make this move in the loyalty industry. With our outstanding blockchain-driven solution, businesses will be able to create their own token on the Brand Tokens network. With this newly created token, each business will be able to reward their customers or clients on a secure, transparent and efficient platform.
BRND and xB tokens are exchangeable for other digital assets within the Brand Tokens platform. Businesses also accept the tokens as a means of payment. Users can hold them as digital assets and trade with other digital assets such as Bitcoin. This enhances the utility of BRND and xB tokens and makes them universally acceptable. They are also portable since they reside on users’ digital wallets. The ability to make BRND and xB tokens easily exchangeable gives them more value and utility than any of the current tokens in the industry.

How it works?

Issue brand loyalty tokens on the public Ethereum Blockchain. Unlike loyalty points, tokens are valued in real-time and can be exchanged and transferred between users. Brands can reward their clients, like with points. Users can redeem tokens for discounts, products, and services. They can also exchange them for cryptocurrencies like Bitcoin or Ethereum. Brands can use their tokens to acquire new customers or reward loyal clients for purchases, engagement in social media, participation in events or sharing their personal data.

Why BRND Tokens?

One of the core values driving BRND is sharing prosperity with all stakeholders who have contributed to the growth of its ecosystem. Instead of having a small company that shares benefits with only a few directors, we believe a network-type of arrangement is better.
Since we allow brands to create their own token on our platform, which is the xB token, we are offering them a unique personalized loyalty program opportunity that is easy and cost-effective to run. This way, we are transforming the loyalty management market.
We also encourage brands who are our partners to buy BRND token on special terms. Each brand who stakes 1 mln BRND for a minimum of 1 year will be rewarded with a free premium subscription for the time of maintaining the staking. This way our members will provide the funds for further development of services they will use.

Token BRND

SYMBOL: BRND
TOTAL SUPPLY: 1,000,000,000 BRND
DECIMAL: 18
BLOCKCHAIN: Ethereum – ERC20

Token Sale

SOFT CAP: 250,000 USD
HARD CAP: 1,000,000 USD
ACCEPTED CURRENCIES: BTC / ETH / FIAT

Token Distribution

10%: Pre ICO
20%: Round I of an ICO
40%: Round II of an ICO
15%: Marketing
10%: Team
5%: Reserve & liquidity

Roadmap

2020
Q1
  • Brandtokens OU Company is incorporated in Estonia as a software and technology company.
  • New website allowing Sign-Up for both Brands and Users with opportunity of subscribing for favourite brands tokens.
  • preICO open for internal clients (limited edition to only 100 mln tokens).
Q2
  • Voting system for users to decide which Brands they welcome on the platform.
  • ICO – 400 mln tokens in distribution.
  • First 1.000 Brands in the system.
Q3
  • Mock-ups of an application
  • Launch of loyalty program in tokens with BRND and xB for beta-testers and early adopters.
Q4
  • Open platform for every company, massive on-boarding.
  • Marketing deals, growing brand and user base.
  • Launch Marketing Automation Tools for Brands.
2021
Q1
  • AI powered profiling, new quality in Marketing Automation.
  • Platform development.
Q2
  • ICO Round 2.
  • Intense marketing of the platform.
Q4
  • BRND token listed on exchange platforms.
  • Buyback of BRND tokens for the first time.
  • Platform development.

The Team

Robert Wesker: CEO & Co-Founder
Szczepan Bentyn: COO & Co-founder
Mohanraj MS: CTO
Tomasz Rozmus: CBD
Marta Lapacz: Business Developer
Mustafa Dahdouh: UX/UI Designer
Lirdi Cani: Project Manager
Zofia Pacholczyk: Social Media Manager
Khaled Mouhssine: International Sales Manager
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